Serve vs Service How to Choose the Right Word

As verbs, both these words concern giving or providing, but in general practice, people are served, things are serviced. See the examples and the usage notes below. Examples of Serve vs Service The sole responsibility of White House staff is to serve the president.Three technicians serviced the presidents computer. Usage Notes Many commentators disparage the use of service in contexts where serve is also possible. They favor restricting service to those senses which are uniquely its own, especially to repair or provide maintenance for, as in service a car. . . . Nevertheless, the disapproved sense of service continues to be fairly common. (Merriam-Websters Dictionary of English Usage, 1994) [S]ervice was once only a noun, but since the late 19th century it has been used as a transitive verb as well. It may mean to provide service for , to pay interest on , or generally to perform services for. Ordinarily the verb to serve ought to be used in broad senses. Service should be used only if the writer believes that serve would not be suitable in idiom or sense, especially since service also denotes the male animals function in breeding. (Bryan A. Garner, Garners Modern American Usage. Oxford University Press, 2003) Practice School libraries usually _____ the students and teachers in a school or school system, supporting the needs of the curriculum and promoting reading and literacy.(Pamela H. MacKellar, The Accidental Librarian. Information Today, 2008)A fuel truck arrived to ____ the aircraft. Answers to Practice Exercises: School libraries usually  serve  the students and teachers in a school or school system, supporting the needs of the curriculum and promoting reading and literacy.(Pamela H. MacKellar,  The Accidental Librarian. Information Today, 2008)A fuel truck arrived to  service  the aircraft.

Ethical Issues Faced By Brazil And Japan - 1809 Words

Ethical Issues One of the most important things when you start a franchise is to have an ethical framework in which you use to operate your business. Many franchises are members of associations such as the International Franchise Association or the British Franchise Association which both have a code of ethics in place. (Ethical Franchising, 2013). It is made up of codes to ensure franchises that they are working with respectable sources. When code of ethics are developed by franchises, they cannot cover every situation that will arise, but are in place to be a baseline for resolving issues when they come up (Ethical Franchising, 2013). There are several compliance issues businesses may face when expanding into Brazil and Japan. Brazil for instance has heavy business regulations and many bureaucratic hurdles (Nair, 2011). Alongside of the strenuous regulations, you may face corruption, governmental inefficiency, legal complications, excessive taxation, poor infrastructure and inflation issues (N air 2011). All of these complications cause frustration for businesses that are looking to expand their enterprises into Brazil. There are five compliance concerns with doing business in Brazil. They are as follows: 1. Brazil lacks a place of Business Concept 2. Fulfilling the Limitada requirements 3. Corporate tax fillings 4. Employment Law 5. FCPA Requirements (Nair, 2011). Businesses need to be certain they want to do business in Brazil and prepared to spend the money so theyShow MoreRelatedEmerging Economies : The Global Economic Growth1106 Words   |  5 Pagesnumber of countries known as Emergent Market Economies (EMEs). These countries already account for a substantial amount of the world economic output and have been the major force behind the global economic growth in the last decade. The BRIC countries (Brazil, Russia, India and China), the largest contributors to this growth, represent a greater share of the economic growth than the G7 countries (Michaelson, 2010). Between 2001 and 2013 the economic output of non-developed countries doubled from almostRead MoreGlobal Warming: An Ethical Issue Essay1519 Words   |  7 Pageswidespread in several Asian publics. China, India, South Korea, and Japan believe in the philosophy of dealing with global changes by paying higher. However, some publics disagreed with this statement. The difference in the way states perceive Global warming has led to wrangles over a new treaty. Many countries believe that change in climate is indeed quite a problem. This anxiety is more perceived in countries like Brazil, Japan, Mexico, Argentina, France, and South Korea. Other countries, suchRead MoreInternational Marketing1975 Words   |  8 Pages Richard Branson s Virgin Cola was not widely accepted in the United States. French Canadians prefer French to English when conducting business in Canada. None of the above is a good illustration of the political/legal forces issue. 4. The Ajax Corporation has decided to enter the international marketing arena by marketing its products on a country-by-country basis, with separate marketing strategies for each country. The company is using which of the following concepts toRead MoreIs It Ethical or Unethical to Shop at Walmart?2963 Words   |  12 PagesIs it ethical or unethical to shop at Walmart? â€Å"If we work together, we’ll lower the cost of living for everyone†¦ we’ll give the world an opportunity to see what it’s like to save and have a better life.† –Sam Walton (â€Å"What We Do†) Walmart was founded on the belief stated above by its founder Sam Walton in 1962. â€Å"Saving people money, so they can live better,† was the main objective when Sam Walton opened the doors to the first Walmart (â€Å"History†). Today, Walmart is the world’s largest retailerRead MoreInternational Management67196 Words   |  269 Pagesoutsourcing—throughout the book to emphasize these trends as they pertain to today’s and tomorrow’s international managers. For example, we continue to increase emphasis on emerging markets and the importance of now recognized global leaders such as Brazil, Russia, India, and China—the so-called â€Å"BRIC† economies—as well as the â€Å"second wave† emerging markets, such as Indonesia, Vietnam, and other countries in Africa, Asia, Central and Eastern Europe, Latin America, and the Middle East. We have also includedRead MoreGlobal Pharmaceutical Industry Analysis7049 Words   |   29 PagesSeptember 21 2009 Dibakar Mitra (P08017) I Manoj Joshi (B08026) â€Æ' Table of Contents EXECUTIVE SUMMARY 3 INTRODUCTION 4 ORIGIN AND EVOLUTION 5 ENVIRONMENT ANALYSIS (PEST) 7 STRUCTURAL INDUSTRY ANALYSIS (PORTER) 8 STRATEGIC ISSUES FACING THE INDUSTRY 11 STRATEGIC GROUPS IN THE INDUSTRY ACCORDING TO MARKET/DRUG/FUNCTIONING 15 PROCESS FLOW: IMPORTANT FUNCTIONS 16 STRATEGIC RESPONSES TO CHALLENGES: SIMPLE CORRELATION BETWEEN GROUP AND PERFORMANCE 19 REGULATOR’S ROLE 21 Read MoreA Case Study of International Brand Management: Comparison of Lexus Brand Management in Brazil, United States and Japan.39374 Words   |  158 PagesA CASE STUDY OF INTERNATIONAL BRAND MANAGEMENT: COMPARISON OF LEXUS BRAND MANAGEMENT IN BRAZIL, UNITED STATES AND JAPAN. Wakayama University Graduate School of Economics Supervisor: Sotaro Sasaki Author: Ana Cecilia Fernà ¡ndez Pedrozo Student Number: 17410030 Table of Contents INTRODUCTION ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ · 1 I. ANALYSIS OF THEORETICAL BACKGROUND ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ · 4 I.1. BRAND MANAGEMENTRead MoreStarbucks Econ4058 Words   |  17 Pagesfounded by Jerry Baldwin, Zev Siegel and Gorden Bowker in Seatle. Howard Schultz has brought the Company in 1987 and turned the company as the giant in the world. The corporation is currently operating all over the world including UK, Canada, China, Japan, New Zealand Malaysia, Singapore, Philippines Taiwan, Thailand, and Lebanon. It has 2400 coffee shops and kiosk in the host country and more than 100 stores in UK. It is a Seattle based company considered to be world’s number one specialty coffeeRead MoreEssay about Bus 496 Exam Guide11506 Words   |  47 Pagesjudgments and educated guesses are required. 98) What includes the set of shared values, beliefs, attitudes, customs, norms, personalities, heroes and heroines that describe a firm? B) Culture 99) What tactic involves shifting focus from specific issues to more general ones? C) Generalization 100) Which tactic emphasizes that a successful outcome is more important than imposing the method of achieving it? D) Equifinality 101) The act of oversight and direction for an organization is referredRead More Comparison of Supply Chain Management Practices Essay5015 Words   |  21 Pagesdespite being from different industries, with different company philosophies, Wal-Mart and Toyota both have similarities in their supply chain management practices. In particular, the two companies are similar in their responses to challenges and risks faced, as well as the incorporation of sustainable strategies in their supply chain practices, and their usage of technology to increase the efficiency of their supply chains. In conclusion, a number of recommendations are presented for each firm. Wal-Mart

Cancer Treatment (1804 words) Essay Example For Students

Cancer Treatment (1804 words) Essay Cancer TreatmentThere are many ways to treat cancer. In fact, when you enter cancertreatments into any web browser you will find millions of web sites on howto treat cancer. Some examples of these treatments are chemotherapy, oxygentherapy, vitamin D therapy, food therapy, immunotherapy, and many others. Certain types of therapies go with certain types of cancers. For example,vitamin D therapy goes with breast cancer and immunotherapy goes with coloncancer. Cancer has taken the lives of millions of people and I believe it isimportant to inform people of what treatments are circulating in the medicalprofession. The human genome projects goal is to map and sequence the tens ofthousands of genes that make up the human genome (Johnson 222). The project issponsored jointly by the National Institutes of Health and the Department ofEnergy and has an expected cost of 3 billion dollars (Johnson 222). The projectmakes genetic diseases its focus. Over 500,000 people die each year because ofcancer (Johnson 222). The genome project will be able to identify harmfulhereditary genes such as cancer and eliminate them. Thus, cancer can beprevented and people will live longer. Oxygen therapy uses the fact that thecancer virus is anaerobic (Gallcci 2). All this means is that cancer can onlylive through the absence of oxygen. There have been many cancer patients whohave been cured by oxygen therapy (Gallcci 2). As a matter of fact, exposure tooxygen will kill most cancers completely (Gallcci 3). In 1931 Dr. Otto Warburgwas awarded the Nobel Prize for Medicine for his discovery that the cause ofcancer is a lack of oxygen at the cellular level (Gallcci 2). Scientists haveextracted air from bubbles preserved in fossilized amber; when that air wasanalyzed it contained 38 percent oxygen (Gallcci 3). This is very importantbecause the air which we breathe at the moment has an average oxygen content of21 percent or less (Gallcci 3). A human being cannot survive at 7 percent oxygenor lower. A procedure used to increase the level of oxygen in the body is theuse of hydrogen peroxide or H202 (Gallcci 3). When hydrogen peroxide is added tothe body, the H202 transforms into H20 and oxygen (Gallcci 4). The oxygen atomthen attaches to a cell, and levels of oxygen go up immediately. Only food grade hydrogen peroxide can be used. Then once it has been diluted it can be givenintravenously, absorbed through the skin, or ingested (Gallcci 4). Your doctorwill not tell you about this process; that is, an American doctor will not. Onereason is that there is no cash incentive for the medical industry to promoteit. In other countries such as Germany, Russia, and Cuba it will cost around tenU.S. dollars (Gallcci 4). Vitamin D therapy can lower the risk of getting breastcancer up to 30% (Smith 16). A study on nearly 5,000 women found this to betrue. Similarly, women who lived in sunny climates had a much lower risk ofgetting breast cancer (Smith 16). The answer to this phenomenon is vitamin D,which is produced by the skin when it is exposed to sunlight. For the fulltreatment to take effect doctors recommend exposure to direct sunlight for about10 to 15 minutes (Smith 17). There is a cure formula for organ cancers. Canceris caused by a certain parasite (Beckwith 2). It takes 60 days to ki ll theparasites which cause organ cancer (Beckwith 3). Once the cancer is killed itcan take as long as 180 days to return to normal health (Beckwith 2). Evidencefor this parasite has been uncovered in every type of cancer known to man(Beckwith 3). Over 100 cases of organ cancer were cured using this herbalformula (Beckwith 2). This herbal method of curing cancers is not supported atall by United States doctors for a couple of reasons. For one, the practitionersof this herbal therapy disregard scientific facts. They do not believe that lungcancer is caused by smoking, colon cancer is caused by a low roughage diet,retinal blastoma is caused by a rare heritited gene, and pancreatic cancer iscaused by alcohol consumption (Beckwith 4). Also, many of the people which havegone on these herbal diets have died. So, there is a much higher chance ofsomeone dying from using the herbal treatment than having their cancer cured byit. This treatments effectiveness also varies on the persons immune system(Beckwith 3). If it is a strong immune system he/she may be cured, but if thepersons immune system is weak their cancer condition may become worse. Apositive mental attitude is a cancer treatment which applies to all types ofcancer. Medical doctors estimate that 70 percent of all illnesses arepsychosomatic or stress induced (Hurt 5). It is important for cancer patients tobelieve that every therapy they use is doing them good. This belief will affecttheir entire body (Hurt 5). The more positive a person feels, the better theirbody feels, the quicker they heal. A positive mental attitude will boost apatients immune system and will get them through rough times of their illness(Hurt 5). Dr. Cleve Backster, a world famous authority on lie detectors,connected his galvanometer to a plant and watched the recorder needle register aresponse when he threw live shrimp into boiling water. He proved that one cannotconduct an experiment while thinking of them as experiments, since theexperim ents thoughts affect the outcome of the experiment (Hurt 5). Hedemonstrated that not only plants but also a persons own cells are highlyresponsive to what people think (Hurt 5). Radiation therapy may kill the cancercells in your body, but simultaneously it is damaging your body. It fact,radiation will shorten your life (Livingston 9). Since radiation therapy usesradiation to kill the cancer cells it weakens your bodys immune system whilekilling the cancer (Livingston 9). Also, when radiation therapy is in effect itwill damage other organs in your body depending on where the cancer is in yourbody (Livingston 13). My grandmother had undergone radiation therapy and itdestroyed all the cells in her bone. Because of this the bone died. A physicianin San Francisco, Dr. Collin H. Dong, told America that, Radiation anddrugs only make a battlefield out of your body. And when was the last time yousaw anything beautiful growing on the battlefield (Livingston 13)? Thisgoes with radiation therap y because while it may be killing the tumor in yourbody it is also weakening your immune system. This makes the termination of thetumor only temporary, and you are prone to having another tumor or the same onegrow back in its place (Livingston 9). Only 15 percent of 10,000 patients arehelped by radiation therapy (Livingston 13). The immunotherapy program wasdeveloped by Dr. Virginia Livingston (244). This treatment is very effective anddoes not damage your body in the process. Eighty-two percent out of 10,000cancer patients have been helped by immunotherapy (Livingston 244). Proper diet,vaccines, and vitamins are used in immunotherapy (Livingston 13). Besidestreatments such as surgery, radiation, and chemotherapy; immunotherapy will notweaken your immune system and will not shorten the life span of the patient(Livingston 245). Dr. Virginia Livingston believes that a strong diet equals astrong immune system (Livingston 13). The vaccines used are autogenous. Thismeans that the vaccine is made up of specific microbes which pertain to thepatients own body fluids and or tumors (Livingston 246). This customization ofvaccine treatments is highly effective. Vitamins A, C, and E as well as othernutrients are given to the patient as well in order to boost up the patientsimmunity (Livingston 244). The most important part of immunotherapy is thepatients diet (Livingston 13). It involves many recipes and foods which can bebought at any food store. Immunotherapy is a very effective a safe treatment forall cancers. Food therapy is a lot like immunotherapy. Food therapy uses onlyhealthy foods in their program, while immunotherapy incorporates vaccines andvitamin treatments. Dr. Donald Germann wrote his book The Anti-Cancer Diet withcancer prevention in mind but it can also be used as a treatment (23). Hebelieves that if you do not eat foods without chemicals and contaminants, youcan increase your chances of not getting cancer at all (Germann 15). He alsobelieves that a health y lifestyle incorporated with exercise will avoid yougetting cancer (Germann 34). It is best to start the food therapy process beforeyou get cancer, but the food therapy treatment can help your immune system fightcancer if you already have it. Intensity-modulated radiation therapy is the newtechnologically advanced way for treating cancer using radiation therapy (Hurt3). This new way of treating cancer was discovered by Beverly Oncology andImaging Centers (Hurt 3). The system is state-of-the-art and enables doctors totreat life-threating cancers such as brain cancer without surgery (Hurt 4). Itis acclaimed to treat multiple brain tumors in a single pass of the machine(Hurt 5). The machine can focus on areas of the head and neck without damagingthe paraotid gland (Hurt 5). Because of this the radiation can be focusedprecisely on an area without damaging the rest of the body. The machine uses anaccurate dosage of 10,000 converging beams of photons or x-rays persession (Hurt 5). Unlike other medical devices used by physicians to treatcancer with radiation, the intensity modulated cancer machine uses a computer toform over 5,000 possible ways to treat the tumor in the persons body (Hurt 6). .uc152600f4d2b5393ad1b719324a780ef , .uc152600f4d2b5393ad1b719324a780ef .postImageUrl , .uc152600f4d2b5393ad1b719324a780ef .centered-text-area { min-height: 80px; position: relative; } .uc152600f4d2b5393ad1b719324a780ef , .uc152600f4d2b5393ad1b719324a780ef:hover , .uc152600f4d2b5393ad1b719324a780ef:visited , .uc152600f4d2b5393ad1b719324a780ef:active { border:0!important; } .uc152600f4d2b5393ad1b719324a780ef .clearfix:after { content: ""; display: table; clear: both; } .uc152600f4d2b5393ad1b719324a780ef { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc152600f4d2b5393ad1b719324a780ef:active , .uc152600f4d2b5393ad1b719324a780ef:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc152600f4d2b5393ad1b719324a780ef .centered-text-area { width: 100%; position: relative ; } .uc152600f4d2b5393ad1b719324a780ef .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc152600f4d2b5393ad1b719324a780ef .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc152600f4d2b5393ad1b719324a780ef .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc152600f4d2b5393ad1b719324a780ef:hover .ctaButton { background-color: #34495E!important; } .uc152600f4d2b5393ad1b719324a780ef .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc152600f4d2b5393ad1b719324a780ef .uc152600f4d2b5393ad1b719324a780ef-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc152600f4d2b5393ad1b719324a780ef:after { content: ""; display: block; clear: both; } READ: Patient Advocacy : An Advocate For Patients Essay This is good because of its accuracy. Now, instead of a physician making aneducated guess on where to use an x-ray machine on a patients body they canaccurately pinpoint where they want the radiation to go using a computer (Hurt6). For a patient who is undergoing this new radiation treatment, a physicianwill tell them the amount of sessions they will have to take. The sessions rangeanywhere from 1 to 28 sessions (Hurt 4). The actual treatment session usuallytakes less than 30 minutes (Hurt 5). The system has been approved by the FDA(Hurt 2). This system involves a much safer way of using radiation treatmentrather than using old fashioned and now outdated radiation therapy (Hurt 6). Thedevice used is also a lot more patient friendly because it does not use screwsto secure a patients skull (Hurt 6). This radiation treatment is the way totreat cancer for the 21st century. Cancer treatments are increasing everyday. There are so many of them that is important to find out which ones are safe andwhich ones are not. This is very important because the patient does not want tomake his/her time of treating the cancer successfully any shorter than italready is. Statistics show that one out of every four people in the UnitedStates will become infected with cancer (Livingston 18). That is a very largeratio. Also, 500,000 people die each year of cancer (Johnson 222). Perhaps oneday there will be a cure for all types of cancers and we will not be plagued bythis killer. Until that day we should use only those cancer treatments which arehealthy and do not hurt the immune system.

Dave Barrys Complete Guide To Guys Essay Example For Students

Dave Barrys Complete Guide To Guys Essay Wait, are you telling me that Dave Barrys Complete Guide to Guys addresses womens issues? If womens issues include understanding why guys spit, scratch themselves, and give each other noogies, well then this book certainly addresses them!As for addressing the whole bit about a patriarchal world history, the subjugation of women, and accused responsibility for the Fall of Man, well, you might as well forget it. Dave Barry might not make you feel better about the stature of women in todays world or the future of the human species, but hopefully you can say this: youre not a guy. Dave Barrys book reminds me a lot of an episode of Seinfield: its all about nothing. It tells the reader what guys are thinking(nothing) and what their deal is(nothing). While it does pretty much, well, nothing to help understand women or help women understand, the one thing it does do is hold true to the manufacturers guarantee: you WILL laugh. You will not only laugh, but you will laugh hard. You will laugh hysterically, obnoxiously hard. You will want to share Dave Barrys insight on the male species with everyone you know and every stranger you meet, particularly so if they are women. Barrys book speaks little about the real reasons as to why males do the things they do and more about the fact that they are just scumbags and idiots. According to Barry, people make being male sound like a very important activity, as opposed to what it primarily consists of, namely, possessing a set of minor and frequently unreliable organs(xi). You will become convinced that the title should not be Complete Guide to Guys, but More Reasons Why Women Are The Better Sex. In fact, Barry himself seems to support the latter idea through his discussion of the Punch Reflex, the Noogie Gene, scientific reasons as to why guys act like jerks, the hidden truth of the Space Shuttle program, and standards. Yes, guys are just mindless idiots who like things that go, Brrrrrrmmmmmmmmm! I suppose he would know, though: he is a guy. It is a well-known fact that our world history is dominated by a tyrannical patriarchy in which the majority of women have been forgotten. Somehow, according to Barry, it is the men who have been forgotten. Guys have played an important role in history, but this role has not been given the attention it deserves, because nobody wrote it down(9). Yet, in Barrys fifteen-page chapter recounting the entire history of the world, the male role in the subjugation, victimization, and abuse of women was entirely forgotten. In truth, women- period- were forgotten. What Barry d id tell us, however, were actually little known facts about women in history. Prehistoric women actually took care of the children and gathered roots, only to throw them away later(the roots, that is). Women didnt exist in Ancient Egypt. Women in the Middle Ages only complained that their kids kept getting the Plague. The only women in the Renaissance were statues. God only knows what happened with the women during the Protestant Reformation; the guys were out fishing when that happened. The only participation women had in the Age of Exploration was telling their husbands that they should stop and ask for directions, as well as almost being victims of head-on collisions with Christopher Columbus. Women in colonial America were actually men dressed up as French milkmaids who threw cows into the Boston Harbor. Women disappeared, again, during the Industrial Revolution. The only woman in the Modern Era- or, at least, Dave Barrys Modern Era- was Sherryl Gingrich, a reader who sent him a newspaper article about family men in their forties who decided to hurl themselves off a ski-jump in a canoe. Yes, I do believe Dave Barry is right: it is the men who have been forgotten in history. In all seriousness, while Barry is intending to only to make a mockery of mens history, he is also making a mockery of womens history by disregarding her very presence. Barrys recounting of history is reflective of the world today, as well as history itself. Barry forgot women in his telling of history, just as so many actual history books have. He deals with the issue of a forgotten sex by mirroring our patriarchal world history: he simply forgets it. While his efforts as a historian are in vain, Barry is quite successful as a teacher of sociology. While he writes fairly little on womens socialization techniques, he speaks at great length of the methods of male socialization. They are a hot topic for Barry and, surprisingly enough, he actually offers some very valid information and pos sible reasons behind male behavior. His explanations of male socialization should be considered in conjunction with his explanations of the male biology, seeing as much of male socialization is directly affected- and primarily caused- by his biological nature. There are powerful underlying biological reasons why guys act the way they do, as opposed to acting like human beings(43). By and large, Barry accredits male behavior to hormonal influences(i.e. sexual hormones). Im not saying that women dont think about sex also. Im saying that women are capable, for at least brief periods of time, of not thinking about sex, and that most guys are not(31). As well as their ability to be non-sexual, Barry also accredits women with the ability to be logical and sensible through his discussion of the effects of testosterone on male behavior. Barry uses this male biology in combination with gender-focused media ploys, namely, toys and machinery. Both male and female socialization, according to Ba rry, are influenced by stereotypical gender-focused toys, which imply a certain type of gender behavior. Males are introduced to the ideas of power and dominance at a very young age through toys and the media, whereas these same things teach females a stereotypical duty to be caretakers and gentle. It is He-Man versus Bake-A-Cake. Barry exemplified the effects of the gender-based commercial marketing on male and female socialization through an incident at Burger King with his son. Id see a table of little girls, and theyd be eating and talking, just like miniature humans. Whereas my son and his friends seemed to have some kind of nervous-system linkage between their mouths and their hands, so that they could not chew without punchingId look over at the table of little girls, whod be chatting and thoughtfully passing each other the napkins, and I would wonder how we ever permitted my gender to get control of, for example, the government(52-53).Barry uses a very humorous situation to show the honest validity of the effects that society has on the interaction styles of both sexes. Socialization is greatly affected by impressions made by society. It must be acknowledged, however, that these impressions are made by adults who themselves are victims of gender-behavior generalizations that have been passed down through history. .uaafdd9ade786ed4cf32251bfb0108685 , .uaafdd9ade786ed4cf32251bfb0108685 .postImageUrl , .uaafdd9ade786ed4cf32251bfb0108685 .centered-text-area { min-height: 80px; position: relative; } .uaafdd9ade786ed4cf32251bfb0108685 , .uaafdd9ade786ed4cf32251bfb0108685:hover , .uaafdd9ade786ed4cf32251bfb0108685:visited , .uaafdd9ade786ed4cf32251bfb0108685:active { border:0!important; } .uaafdd9ade786ed4cf32251bfb0108685 .clearfix:after { content: ""; display: table; clear: both; } .uaafdd9ade786ed4cf32251bfb0108685 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uaafdd9ade786ed4cf32251bfb0108685:active , .uaafdd9ade786ed4cf32251bfb0108685:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uaafdd9ade786ed4cf32251bfb0108685 .centered-text-area { width: 100%; position: relative ; } .uaafdd9ade786ed4cf32251bfb0108685 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uaafdd9ade786ed4cf32251bfb0108685 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uaafdd9ade786ed4cf32251bfb0108685 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uaafdd9ade786ed4cf32251bfb0108685:hover .ctaButton { background-color: #34495E!important; } .uaafdd9ade786ed4cf32251bfb0108685 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uaafdd9ade786ed4cf32251bfb0108685 .uaafdd9ade786ed4cf32251bfb0108685-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uaafdd9ade786ed4cf32251bfb0108685:after { content: ""; display: block; clear: both; } READ: Boycott of an eight year old girl against her teacher Essay There is little else of Dave Barrys book that can be compared to the variety of womens issues broached during this semester. While his book is undoubtedly hysterical, it is not a viable resource that would show the issues that women have dealt with and continue to deal with in todays world. He quite rarely mentions the trials, tribulations, and successes of the female sex, making the only argument that their greatest problem has been male idiocy. He makes a mockery of the male sex, offering the blanket statement that women are smarter, more reasonable, and all-around better human beings. He makes this statement by dealing only with stupid human tricks that males have engaged in(such as the previously mentioned canoe-skiing). It is a book that is entirely worth reading, but it cannot- and should not- be considered a serious source from which to gain actual evidence of womens issues. It is a book that sheds a very humorous, and sometimes honest, light on the male species, but only on t he male species. It is the type of book that one would read after having a fight with their significant other or in the company of women. It is the type of book that makes you highly appreciate being a woman. It is the type of book that makes you happy to laugh and say: at least Im not a guy.